منابع مشابه
What are Stem Cells?
Stem cells are undifferentiated self regenerating multi potential cells. There are three types of stem cells categories by the ability to form after cells and correlated with the body’s development process. Totipotent: these stem cells can form an entire organism such as fertilized egg. Ploripotent: ploripotent cells are those that can form any cell in the body but cannot form an entire organ...
متن کاملDemographic Variables and Brand Associations
This research aims to mine the relationship between demographic variables and brand associations, and study the relative importance of these variables. The study is conducted on fast-food restaurant brands chains in Jordan. The result ranks and evaluates the demographic variables in relation with the brand associations for the selected sample. Discovering brand associations according to demogra...
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Brand image is a key component of customer-based brand equity, and refers to the associations a consumer holds in memory. Such associations are often directional; one should distinguish between brand-to-attribute and attribute-to-brand associations. Information on these associations arise from two ways of collecting data, respectively: brand-by-brand evaluations of all attributes and attribute-...
متن کاملFrom "Where" to "What": Distributed Representations of Brand Associations in the Human Brain.
Considerable attention has been given to the notion that there exists a set of human-like characteristics associated with brands, referred to as brand personality. Here we combine newly available machine learning techniques with functional neuroimaging data to characterize the set of processes that give rise to these associations. We show that brand personality traits can be captured by the wei...
متن کاملMining Web Text for Brand Associations
Weblogs and other web text are an incredibly rich knowledge base, and the marketing industry is beginning to recognize the value of web texts as a source of information about their customers. However, the nature of web texts make them unsuitable for analysis using standard market research methods. In this paper, we describe the use of exploratory data analysis techniques to extract the associat...
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ژورنال
عنوان ژورنال: Sign Systems Studies
سال: 2015
ISSN: 1736-7409,1406-4243
DOI: 10.12697/sss.2015.43.2-3.03